Typography is where creativity and progress is limitless. It is where simple words and phrases evolve into an outstanding form of art. Words are strong and effective tools. A simple phrase can have the power to motivate or devastate, depending on the construction and its content. As a way for communication, it can be effectively used for advertising, branding, and can also be used in magazines where words are its main contents. The style and the impact of the design to the audience mainly depends on the artist's artistry and uniqueness.
In the world of typography, one of the sought-after artist is Stockholm-based artist Martin Schmetzer. His hand-drawn/illustrated typography projects definitely elicit high skills, great attention to details, and finesse. Martin has done several projects to different magazines, clothing lines, and other significant institutions. Scroll down and enjoy some if his works.
We will Always have Paris
Men´s Health Magazine
Country Letters "Michael Lee Austin"
Country Letters " Dave Roberts"
Ain´t a Rapper
Tie The Noose
And is Better
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