Designing a website is crucial tasks for there are so many things that one needs to consider. It is even made more crucial when you are faced with the challenge of making sure that you will get the eyes of your prospect readers. If you won’t be able to do that, then the website is a failure. Even before the creation of the site, it is already the readers and the audience that matters because without them, the website will not succeed. Hence, we really cannot deny the fact that getting the attention of target audience is part and parcel of a site’s foundation.

With that, one has to know how to design a website that can surely sparkle in the middle of so many popular websites. A site can already be a star even if it is just newly launched only if it could successfully get the attention of its target audience and be able to effectively communicate to them. Once that is done, then every good thing is about to come. So, here are some tips for you on how you can ensure that you will get the attention of your website’s target audience.

1. Determine your target audience.

Determine your target audience
Image: The Neighbourhood

The first thing that you have to do is to determine your target audience. It would really be useless to design a website if you do not know who would be the audience. Remember that the design would be different if designers are the target or business professionals or teenagers. You cannot just use any kind of design because you have to see to it that your target audience can relate to it and can immediately be interested to it.

2. Have a strong branding.

Have a strong branding
Image: Coca Cola

Branding is very vital. This gives your site a different identity. If the audience can see that your site is similar to another website, they might not continue navigating it thinking that you are a mere copycat. So, make sure that branding is clear in the site. Make use of a distinct logo and site name. You can also have your own brand in the design, color and font styles you use.

3. Make it attention grabbing.

Make it attention grabbing
Image: Modern Ink Mag

With the so many websites available these days, it would certainly be a must for you to make a website attention-grabbing. You can do that by making a unique design. You can also be creative in it. Use a layout and colors that can catch the eye at once. This way, you are sure to get your user’s attention.

4. Have a unique and apt design.

Have a unique and apt design

The website’s design should be appropriate for your target audience. Make sure that the design is related to the field and could immediately tell the viewers what the site is. It is also a must to have a unique website. You will not be able to get the attention of your target audience if you will not make it unique. You also have to be creative in your design. But be sure that you set limits, too. Do not be too creative to the extent that you overdesign your work.

5. Have informative and inspiring posts that interest your target.

Have informative and inspiring posts that interest your target
Image: Jolena

Your great website design will be futile if you do not have good contents that are of interest to your target audience. Hence, you need to have inspiring and informative posts so that your readers will stick with you. They will surely be looking forward to your next posts if they were happy and fulfilled with your site’s contents.

6. Use convincing headlines.

Use convincing headlines
Image: Cuban Council

Headlines are also important for it can tell the audience in just one look regarding the contents of the site. Let it be convincing, persuasive and compelling. This way, you can easily get the attention of your audience. Make sure also that your headlines tell the right story. It should also have the right grammar and spelling.

7. Be direct.

Be direct

Do not go around the bush. Be straight to the point. Your audience does not have all the time in the world to look into your site. So, be direct. Let your audience see the flesh of your sight in just one look at it. Let it mark in the minds of the readers by being direct in everything.

8. Look into clarity.

Look into clarity
Image: Beautiful Type

See to it also that everything in your site is clear. Avoid using ambiguous words and calls to action for it will only create confusion for the audience. They might also not continue navigating the site if they find some puzzling stuff in it. Let your navigation be clear and simple, too.

9. Make it simple.

Make it simple
Image: monoface

Well, it doesn’t mean that just because you have to make a creative and unique website that you can overdo the design already. You have to bear in mind that simplicity is valuable. Part of that is making a user experience design which means that you have taken into consideration the site’s usability. Let the visual appearance look good and do not ever forget about usability.

10. Let it look clean.

Let it look clean
Image: Bold Perspective

A clean looking website is good to look at. It is easy and light to the eyes. So, see to it that your layout is clean. No matter how creative it appears, it still has to attain a clean look. Some people choose to use minimal designs to make sure that their site looks simple and clean. A clean site could easily draw the viewer’s attention to the important areas of the website.

It’s Your Turn Now

When you get the attention of your target audience, everything else follows. It only starts on how you will get their eyes into your site. After that, you will be able to convey whatever information you want them to know. So, what do you do to make sure that you will get the attention of the target audience? Would you like to share some tips to help other designers?

Kareen Liez

About the author: A Civil Engineer who has a construction business and a youth volunteer for a civic organization. She also contributes for a local newspaper due to her unwavering passion to write.