print-design-still-important

Is Print Design Still Important in the Digital Era?

We are living in an era where the internet is the star. Everything we do each day is has something to do with the internet. We are certain that majority of the people go online every day to share something, learn something and ask something. Instead of going to libraries for research, you can merely type keywords on a search engine website and you’ll get millions of answers. Instead of buying a newspaper, you can just check an online version to check on the latest news. Instead of getting a book, you can just purchase an eBook and read it using you smart phone, a kindle or an iPad. Yes, there had been great changes since the computer and the internet was born.

Acquisition of information and communication has greatly transformed. This is the time when graphic designers no longer limit their skills in creating brochures, business cards, magazines and other printed materials. They have even escalated to designing websites, apps, icons and others. Even business organizations and companies took a detour and had their own e-commerce sites. But does this mean that print design has totally died? What are the differences of print and digital design? Is print still valuable in the design era?

Print and Digital Design- A Comparison

Media Type

Print and digital design has differences as well as similarities. Their nuances and likeness give a range of options for the users and also allow each other to exist together. We would give it a deeper thought through the points we have below.

1. Media Type.

For print, one can create a brochure, magazine, product packaging, business card and logos. Although a logo is also used online. It is something that is used for both print and digital design because it is associated with one’s branding. For digital design, one can create a website, banner advertising, email newsletters, icons and applications.

2. Audience.

Both print and digital designs would always look into the audience of a project to make sure that the message will be relayed well and the target audience will be able to connect to it. For magazines and other printed media, one has to make sure that the attention of the audience is sustained and would carry his eagerness about it to do some actions or to continue reading the material. For websites, one would need to have a good design and high quality contents that will make the users stay on the site for long.

3. Technology.

It is important to keep up with the latest technology for both. Knowing the latest printing processes will help a designer acquire the best result for his works while websites would need to know what certain advances are existing in order to cope up with the recent trend online. But for both, Adobe Photoshop, Adobe Illustrator and even Indesign are all used.

4. User Experience.

There is a difference when we speak of user experience because fo