In the business world, a logo is very important. It is an emblem or a graphic mark for a certain business and it is important that each logo is unique, memorable and original. Hence, they seek the help of logo designers who are well versed in the field with the hope that they will be able to give them a truly genuine design that reflects the nature of the company. Designers should be very careful then. But designers are humans and therefore commit mistakes. Here are common logo design mistakes that some of you might be guilty of.
1. Not making original designs.
Image: ¡Hola! Oi! Hi!
Never copy other’s logo design. Remember that you were asked to make one in order to have a unique representation of their company. So do your task well by making your design original. You should be able to create something memorable for your clients.
2. Not conveying a clear message.
Avoid misinterpretations. Be sure that the business type and industry should be suggested by the design that you make. Do not mislead the viewers of the logo, mistaking it for something else.
3. Making a complicated design.
Avoid using too many details in your logo. Do not use so much words, taglines and many others. This won’t give a good appeal to your design.
4. Making too fancy designs.
Avoid using too much art and effects like shadows, bevels, textures and others. This might make your design look good but it might not appear the same when used in a larger scale.
5. Using clip-arts.
Lazy designers would use readymade artworks but this wouldn’t give a unique impact to your design. Make original works for this is the main reason your client asked you to make a logo.
6. Not making a design suitable to different mediums.
In making a logo, consider the fact that it will be used in various mediums from t-shirt prints to billboards. So, make a logo that will look good wherever you use it.
7. Placing improper inclusions.
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Even if clients actually do not mind if you put innuendos or insinuations like Co. or Inc., you do not have to put it in the logo.
8. Using too much abstract.
Do not make a logo design with too much abstract for it will give an ambiguous message to many. Abstract logos actually give a good impact but do not use too much of it.
9. Avoid overdoing colors.
Before making your logo, know and understand the nature of the company so that you could determine which color to use. Also, do not overdo with colors. But if your client requires you to do so, you may use many colors, just be sure to use the right combinations.
10. Typographic issues.
Avoid using too many fonts and weights. Do not use crazy fonts and also look into the right spacing and sizing. Use the right typography so that you could convey the right message.
11. Bad font choice.
Choose the right font style for the business and industry you are making a logo for. Research various fonts or you may buy one from the internet and customize it. Play with fonts until you find the right one.
12. Using stock vector graphics.
Same as using clip-arts, stock vector graphics can be easily found and they don’t look good when used. Remember that a logo should be originally designed using Adobe Illustrator or Corel Draw and other vector graphics program. Make your own vector graphics and do not make raster images.
13. Keep it simple.
Too much stuff in your design will only make your logo heavy and distracting to the eyes. Simpler designs look more professional.
14. Avoid visual clichés.
Avoid using symbols and visual clichés like light bulbs for ideas or pencils for art. This wouldn’t make your design unique and original. You have to be creative as a designer.
15. Client issues.
Instead of allowing your client to lead the way, offer you expertise. Be able to justify your design and also take into consideration some of your client’s suggestion by doing it with your personal creative touch. Another important thing is to have a contract with the client, thus, making sure that everything you have agreed before the start of the project will be done. This includes ensuring that they will pay you on time.
Indeed, some of the things mentioned above are sometimes taken for granted by some of us. But we need to be careful so that we could continuously satisfy our clients. You should also always put in mind the real purpose of having a logo so that you could make your designs based on that purpose. So, are you guilty of any of the abovementioned mistakes? Or do you have other logo design mistakes to add?