Creative logos can be useful for distinguishing a business or product and can help make them (or the brand) memorable. Negative space logos are a particular type of logo that often create very memorable marks. Negative space has been used famously (and effectively) by FedEx, WWF(The charity) and Formula 1. These memorable logos make clever use of ‘negative space’ (which is defined as “the area of an image not occupied by shapes or forms. Negative space logo design involves focusing on the background of the logo and creating an object or symbol using the background color (for example, in the case of the F1 logo, that object is the number ’1′).
When done well, negative space logos can create particularly striking, bold and memorable marks. This collection is composed of several Negative Space Logo Designs which are particularly inspiring, creative and diverse.
You may also want to take a look at the following related logo design articles:
• 50+ Unique and Inspiring Red Logo Designs
• 50 Beautiful Logo Design Focus on Animals
• 44 Examples of Unique and Inspiring Green Logos
30 Negative Space Logos in Logo Design
Conclusion
Negative space logos can be extremely effective and clever but are often hard to execute. What do you think? Do you have any negative space logo designs in your portfolio?
36 Responses
meyabee
May 1st, 2010
cool list..very inspiring..
Ryan Cowles
May 1st, 2010
Some beautiful logo designs here. I’m loving the “Paint The City” one and the “Old Drunk” one. Very creative!
DougBarned
May 1st, 2010
Thanks Alec,
Definitely one to bookmark for inspiration.
/Doug
gorge
May 1st, 2010
very nice collection..i agree paint the city is the cool one.
Junhena
May 1st, 2010
That FIT logo rocks!
Herverto Manessa
May 1st, 2010
Some cool and creative logo designs here. thank you for inspiring me.
Nicholas Montgomery
May 1st, 2010
These are sooo nice. Kinda proves how you don’t need fancy gradients or effects to make your logo look good you just have to think it out. thanks for sharing :D
J. Hendrix
May 1st, 2010
Another great collection. Thanks!
Charles Ravndal
May 1st, 2010
Awesome list! It’s very inspiring.
Alex
May 2nd, 2010
Perro logo rocks! :)
WPTopTen
May 2nd, 2010
Wow these are really great. I am really loving the “helping hands for pets” one. Its really great.
Grün Weiss
May 2nd, 2010
immer wieder cool was ihr so im netz findet, saubere logos echt gut
Pedro Revette
May 2nd, 2010
Diseños sencillos como deben ser los buenos logos, de verdad muy inspiradores, gracias por ese aporte
Vivekanand
May 2nd, 2010
This is awesome list logos really inspiring – by looking at logos we can predict the product or respective nature of description about the product.
Thanks,
Vivek
Leonard - AtomWorks
May 2nd, 2010
These logo round ups really frustrate me. They are really nice looking logos and seem inspired but they lack one main thing. Most, if not all of these logos are for make believe companies. (E.g. There are a couple of 925 furniture sites, neither us that logo or indeed anything close a professionally made logo)
Part of the art of a logo is that it has purpose and purveys that well, it’s a lot easier to think of a cool idea and put a name to it then it is to take a name and meaning and put it into logo form.
Any chance of a round up that features real world logos?
Joe V.
May 2nd, 2010
Great collection, it really gives you an idea of how simple yet complex a logo can be.
sean farrell
May 3rd, 2010
hey great list, thanks for sharing
Netventure
May 3rd, 2010
Excellent list, Good work
Smashing Share
May 3rd, 2010
Nice logos
Dany
May 3rd, 2010
wow! Great collection! Shared on my Facebook page: http://ow.ly/1G9dx.
Regards!
Bournemouth Web Design
May 3rd, 2010
Cool list of logo’s.
Some times we have negative space logo’s for holding purposes (if a site is being reviewed and revamped).
Agence web
May 3rd, 2010
Nice list !
Ebie
May 3rd, 2010
nice collection. it inspires me. nice site you got here :D
Travis Ulrich
May 3rd, 2010
Usually I find these list re-use the same old logos that I’ve seen on other lists but this one actually had some original ones. I really liked “Paint the City” and “fit”.
I’m hoping one day I’ll find my logo on one of these “negative space logos” lists. ;)
Rachel
May 3rd, 2010
Really nice collection…very inspiring..thanks for sharing
Mr. Snrub
May 4th, 2010
I love negative space logos. Takes a lot of creativity to execute those types of ideas.
Ej Frias
May 5th, 2010
nice collection naldz. :) keep it up..
Asim Craft
May 5th, 2010
i really like the logos here, it shows really good use of negative space. I definitely will use these for inspiration. vectornpixel.com also have a nice collection of logos
mark hawkins
May 10th, 2010
Great examples, love the animals one and the yoga australia one, very clever use of negative space.
Michael
May 10th, 2010
Really great work.. very creative! Thanks for sharing.
Pubali
May 12th, 2010
wow! Great collection Guys!
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