Most logos make use of color. Logo designers creating a color logo will generally also create a black and white variation of the logo for the client to ensure the logo is readable and effective in black and white (in case a client needs to use the logo on black and white media).
Occasionally, designers go the other way and create the primary logo in black and white. And why not? These logos can be particularly striking, clean and memorable. The examples below show how removing color can actually make a logo stand-out!
Below are also examples of logo designs. You may wish to compare the logos below with logos from the following articles:
Next time you create a color logo for a client (and then its black and white equivalent) maybe you should stop and honestly ask yourself: “does the black and white version actually look better?” You might be surprised by the answer!